RallyTown joins 68 Ventures as a major partner of the 28th annual bowl game in Mobile.

Mobile, AL – September 23, 2026 – The 68 Ventures Bowl proudly announced today the addition of RallyTown as the presenting sponsor of this year’s Bowl game. The announcement came from bowl president Jerry Silverstein.

“RallyTown is a natural fit as the presenting sponsor of the 68 Ventures Bowl because of its commitment to connecting passionate college sports fans with the athletes and teams they love. We’re excited to welcome RallyTown to the 68 Ventures Bowl family and look forward to building something special together,” said Jerry Silverstein, 68 Ventures Bowl President.

RallyTown is a leading college sports fan engagement and NIL platform connecting fans, athletes and brands through exclusive content, experiences, merchandise and opportunities to support college athletes. With a growing presence across college athletics, RallyTown is creating new ways for fans to connect with the teams and athletes they love while helping brands engage authentically with passionate college sports audiences.

“We are thrilled to become the Presenting Sponsor of the 68 Ventures Bowl in Mobile,” said RallyTown CEO Chris Reynolds. “Over the years, the game has produced many memorable moments – including the highest-scoring bowl game of all time – as well as showcasing future NFL superstars like Ben Roethlisberger and LaDainian Tomlinson. By partnering with 68 Ventures for this event, we are continuing our commitment to college athletics and look forward to a great game.”

RallyTown joins 68 Ventures (68V), who is in their 4th year as title sponsor of the game. 68 Ventures is a development and investment company headquartered in Daphne, Alabama. Through its real estate platform, 68V has deployed more than $2 billion of capital, developed more than 14,500 residential lots, and constructed more than 3,600 homes. Its investment arm has founded, acquired, invested in, and exited dozens of businesses across multiple industries. Driven by its purpose, “to see all we can do with all we have been given,” 68 Ventures seeks to create opportunities, strengthen communities, and leave a lasting impact by inspiring others to bet on themselves.

“I’m fired up to welcome RallyTown as the presenting sponsor of the 68 Ventures Bowl. From our very first conversation, it was clear they share our passion for college athletics and creating opportunities for student-athletes and fans alike. That shared vision makes RallyTown an ideal fit for our bowl, and we’re excited to build on the incredible foundation the City of Mobile and the bowl leadership team have established over the past 28 years in partnership with them. Our family and everyone at 68 Ventures are honored to play a small part in its continued growth, and we’re looking forward to an outstanding game this year and many more to come,” said Nathan Cox, 68 Ventures Founder & Chairman.

“This is an exciting time not only for the 68 Ventures Bowl, but for postseason college football as a whole. We continue to see strong demand and engagement around postseason college football, with increased year-round community engagement and interest surrounding the game,” said Sherrie Dyal, 68 Ventures Bowl Executive Director.

This year, the 68 Ventures Bowl celebrates its 28th year with the game set to take place on December 26, 2026 and televised nationally on ESPN at 4:30 PM CST. Played at Hancock Whitney Stadium, the top-selected teams from the Sun Belt Conference and Conference USA or Mid-American Conference will face off.

For more information about the bowl, visit the 68 Ventures Bowl website.