On April 22, 2023, 68 Ventures and the Cox Family Foundation hosted Ballin’ on Belrose to raise funds for the Baller Dream Foundation. The 10.5-mile “Everest Challenge” walk/run raised over $137,000, and one hundred percent of funds raised were donated to Baller Dream Foundation. Ballin’ on Belrose is a pared-down version of an “Everest Challenge,” where participants walk or run up and down Belrose Avenue for a total of 10.5 miles. Saturday’s challenge included eleven total ascents of the hill on Belrose Avenue, with the total uphill distance equaling 29,029 feet – the height of Mount Everest. 68 Ventures added an additional challenge this year for all Baldwin County nonprofits, offering a $10,000 donation to the organization whose participating team members completed the most combined ascents. The winner of the nonprofit challenge was Prodisee Pantry, with 147 combined ascents.