Our purpose is to see all we can do with all we have been given.

What Is

68

Your 68

Our 68

Your 68 makes you tick.

Your 68 drives you to do the things you do.

In short, your 68 makes you strive to be better.

“Your 68” is derived from the jersey number worn by hockey legend Jaromir Jagr. Jagr’s grandfather was killed in 1968 during the Russian invasion of Czechoslovakia, so he wore the number 68 to honor his grandfather and his entire country every time he took the ice. Jagr was great because he didn’t play for money or medals—he played for his family and his country. We take great pride in challenging not only one another, but also everyone we work with to seek out, identify and pursue their own 68. What’s your 68?

Our 68 comes from everyone that sacrificed for us to be where we are today and for everyone who is counting on us going forward. It is a heavy burden to bear, but is truly why we do what we do. The heavier the load, the more fulfillment we attain. As more and more people depend on us help them achieve what they want in this life, the further aligned we become with our purpose.

Fallen Heroes Memorial

Our Values

Faith
Effort
Gratitude
Honor
Courage
Commitment

Faith is a genuine belief that God has a plan for our lives, and understanding that it is His plan and not ours. Faith is not having to worry—worrying is merely praying for what we don’t want.  Faith is a choice—choose it over fear.  Faith moves mountains. Faith is believing in that which we do not see, and then watching it turn into what we believe.

“Faith—it does not make things easy, it makes them possible.”  — Luke 1:37

Effort is getting the mission accomplished through hard work, and ultimately the only path to a life of no regrets.  Effort, not strength or intelligence, is the key to unlocking our potential. Effort separates excellence from mediocrity, and winners from losers.  Effort dictates success.  Effort is where the satisfaction lies, not in the attainment, full effort is full victory.

“Oh Lord, thou givest us everything, at the price of an effort.” — Leonardo da Vinci

Gratitude is the act of reminding ourselves what we have now was once among the things we only hoped for, and the things we take for granted someone else is praying for. Gratitude makes sense of the past, provides peace for today and gives hope for tomorrow. Gratitude makes fulfillment feasible. Gratitude changes everything. Gratitude is best expressed not just by uttering words, but also living by them.

“If the only prayer you said was thank you that would be enough.” — Meister Eckhart

Honor is what defines our character, and represents the prize for living life to a superior set of moral and ethical standards. Honor dictates what we ought to be, what we can be and what we will be. Honor is celebrating who a person is without stumbling over who they’re not. Honor is the reward for what we give. Honor is not the measure of a man in moments of comfort and convenience, but where he stands at times of challenge and controversy. 

“We all die. The goal isn’t to live forever, the goal is to create something that will.” — Chuck Palahniuk

Courage is pressing onward despite uncertainty, peril and fear, because the greatest pleasure in life comes from doing what others say we cannot do. Courage is the commitment to begin without any guarantee of triumph. Courage is being ourselves in a world that tells us to be someone else. Courage will turn our dreams into reality. Courage crushes fear. The courage we desire and covet is not the desire to die decently, but live boldly.

“Success is not final, failure is not fatal: it is the courage to continue that counts.” — Winston Churchill

Commitment is the spirit of determination and dedication to see any endeavor through to completion no matter what struggles we encounter. Commitment means we are either in or we are out—there is no middle ground. Commitment separates the doers from the talkers. Commitment transforms a promise into reality. Commitment wins. Commitment is having the discipline to do what we know we should do, even when we don’t feel like doing it.

“A man can only be defeated in two ways. If he gives up or dies. Not dead. Can’t quit.” — U.S. Navy Seals

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30° 39' 56.232'' N
87° 51' 11.952'' W

Vision

As purpose-driven servant leaders, we will transform the Gulf Coast through the unrelenting pursuit of becoming our best selves, while inspiring those around us to do the same.

Along our journey, we will build successful enterprises to create a story worth telling.

Manifesto

Manifesto

WE BELIEVE… God has a plan for our life. In risking more than others think is safe, and dreaming more than others think is practical. In finding our dance floor. It isn’t the critic who counts. Leadership is a choice, not a title. In grace, all of us are waging a hard battle. We are all a work in progress. Saying yes to one thing is saying no to another. Grit trumps talent. The cost of leadership is self-interest. We can always better our best. In delivering on what we promise. Choices are more powerful than circumstances. Fulfilling our responsibilities, but not taking ourselves too seriously along the way. We must do what is right, not just what is easy. We have to know who we are, or the world will decide for us.

Faith moves mountains.
Effort dictates success.
Gratitude changes everything.
Honor is the reward for what we give.
Courage crushes fear.
Commitment wins.

We must declare who we are going to be, and go be it. There is no substitute for guts. Little is accomplished without joy. Standards are meant to be raised. Humility is non-negotiable. Breaking the rules is necessary. The worst thing we can be is the same as everyone else. Happiness is someone to love, something to do and something to look forward to. Self-care is not selfish. Leaders always eat last. Showing up is the first step to victory. Excuses are the crutch of the uncommitted. You just do it. Everything we want in this life is already ours, and the question is whether we are willing to do whatever it takes to earn it. Our journey isn’t meant for everybody.

WE FIGHT BECAUSE… Our purpose is to see all we can do with all we have been given. We know our 68. There is no better wealth on this planet than to have a positive impact on the lives of others. The credit belongs to the man in the arena. There is no passion to be found in playing small, and living a life less than we are capable of living. Worrying is praying for what we don’t want. Changing the world is burdensome, but it’s worth it. We only win by helping others flourish. We have to do what we’ve never done to get where we’ve never gone. Mediocrity is mismanagement of our abilities. We take the pain of discipline now over the agony of regret later. Difficulty is the excuse history never accepts. In the toil, we uncover who we are. We recognize the difference between contribution and commitment. Greatness is the maximum utilization of our God-given gifts to reach our full potential. Significance is attained through sacrifice. We demand to be better today than we were yesterday. Progress begets prosperity. There is a price to be paid to secure the blessing. We are willing to surrender what we are for what we can be. Tired means you are close. The idea is not to live forever, it is to create something that will. One chance is all we get, but all we need.

WE FINISH BY… Doing more for the world than it did for us. Appreciating triumph is never final and failure is never fatal. Chasing the lion. Knowing the triumph of high achievement or at least failing while daring greatly. Fearing only that we won’t become who we were designed to be. Choosing faith over fear. Understanding life isn’t about how hard you hit—it’s about how hard you can get hit and keep moving forward. Facing our Goliaths to unlock the David within us. Leading by example. Praying we were tougher instead of wishing it were easier. Being stronger than our excuses. Spending this life for something that will outlast it. Grasping difficult things take a long time, impossible things take a little longer. Deriving pleasure from the struggle. Realizing we can only be defeated by giving up or dying. Burning the boats. Measuring ourselves not upon dollars we make, but by the lives we have touched. Creating a story worth telling. Fighting the good fight each day so that when we have made our last trip around the sun our odyssey will be judged a success by the only One who matters.

Begin
68V Daily Alignment

Inspiration.
Delivered Daily.

Our leadership team consistently shares inspiring content across a wide range of topics that are in alignment with our vision and values. We are far from perfect, but we are committed to getting better day after day. We use these posts to serve as a compass along the journey to becoming our best selves.